Flexible Electronics News

Arcus Teams with Thinfilm to Deliver ‘Smart’ LINIE Aquavit

Norway’s largest importer of wine and producer of liquor selects Thinfilm’s NFC technology to connect with consumers.

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By: DAVID SAVASTANO

Editor, Ink World Magazine

Thin Film Electronics ASA (Thinfilm) announced Arcus ASA, Norway’s largest wholesaler of wine and liquor, as a new customer. Preparations are underway for an initial field trial, which is expected to begin in the second quarter.   For the trial, Thinfilm’s smartphone-readable SpeedTap tags will be applied to bottles of Arcus’ legendary LINIE Aquavit brand to enable a direct connection with consumers. Thinfilm will also present the LINIE Aquavit connected bottle at Mobile World Congress 2017, F...

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